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Brand guidelines for AI
Brand guidelines that every AI draft actually follows
A brand book in a shared drive does nothing for an AI model. WriteWorks turns your brand guidelines into structured rules inside the Brand Hub: style preferences, topics to avoid and reference documents, applied automatically whenever the platform writes for your brand.
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Claude and MCP clients The challenge
Why brand guidelines get ignored
Most style guides never reach the tools doing the writing.
The brand book sits in a PDF nobody opens
Brand style guides are written once, saved to a drive and forgotten. Writers skim them, AI tools never see them, and drafts drift from the rules the moment volume goes up.
Every AI prompt starts from zero
Without a shared source of rules, each writer pastes their own version of the guidelines into ChatGPT, or pastes nothing at all. The output is only as on-brand as the person prompting.
Banned topics and competitor names slip through
The things your brand must never say are usually the hardest to enforce. One mention of a competitor or a sensitive topic in published copy can undo months of careful positioning.
Coverage is uneven across engines
Winning the answer on one assistant says nothing about the other nine your buyers actually ask.
The solution
How WriteWorks applies your brand guidelines
Structured rules, a do-not-mention list and reference documents, held per brand.
Capture writing styles, formatting preferences and preferred content structures in the Preferences tab of the Brand Hub. WriteWorks reads them every time it writes for that brand, so a style rule set once is applied everywhere.
List the topics, competitors and subjects that should not be mentioned. The list sits alongside your style rules and is passed to the AI with the rest of your brand profile, so drafts start out clear of them.
Upload your current writing style guide or brand book as a reference document, and turn the rules you reuse most into writing skills the editor can apply to a selection or a whole draft.
Customer story
How teams are winning AI search
From invisibility to category dominance across every major answer engine.
“WriteWorks showed us exactly which competitors AI was recommending instead of us, and the sentiment behind every mention. We closed the gap across every major engine.”
RN
Capabilities
Brand guidelines capabilities
Everything that turns a brand book into rules the AI can use.
Style preferences
Writing style, formatting and content-structure rules held in one field per brand.
Topics to avoid
A do-not-mention list for topics, competitors and subjects.
Reference documents
Upload a style guide or brand book for the editor and Ask AI to read.
Writing skills
Turn repeatable rules into skills the editor suggests and applies.
AI help on every field
Draft or tighten your guidelines with the built-in AI field assistant.
Per-brand rules
Each brand in the hub keeps its own guidelines, so clients never share rules.
Time savings
What changes when guidelines live in the platform
Less briefing, less policing, fewer rewrites.
TaskBeforeWith WriteWorksTime saved
Brief a writer on the style guideSend the PDF and hopeRules applied inside the editorEvery brief
Keep banned topics out of AI draftsManual review after the factTopics-to-avoid list passed to the AIReview time
Update a style ruleRe-circulate the brand bookEdit one field in the Brand HubEvery update
Included
What's included
The parts of the Brand Hub that hold your guidelines.
Style Preferences field for writing, formatting and structure rules
Topics to Avoid list for subjects, competitors and sensitive terms
Shared reference documents (PDF, Word, Markdown or TXT, up to 5MB each)
Reusable writing skills built from your guidelines
AI field assistant to draft and refine each rule
Guidelines applied across the editor, briefs, automations and Ask AI
Built for
Who it's for
Anyone responsible for keeping AI-assisted content on brand.
Brand and content leads
Own one set of brand guidelines and see them applied to every draft, whoever writes it.
Agencies
Keep each client's brand style guide in its own brand, so rules never cross between accounts.
Writers and editors
Stop memorising the brand book. Write in the editor and let the rules come with you.
Featured story
GoTeachingJobs
“We retired three legacy tools and rebuilt our launch motion around WriteWorks. We can finally see our share of voice on the engines our buyers ask, and prove the lift on every run.”
Read the full story10+
AI platforms measured
Share of voice
Tracked vs competitors
Proven
Lift on every run
FAQ
Frequently asked questions
Everything teams typically ask before getting started.
What should brand guidelines include?+
Brand guidelines usually cover who you are, how you sound, who you write for, what you are trying to achieve and the rules writers must follow. The WriteWorks Brand Hub mirrors that structure with Identity, Tone, Audience, Goals, Buyer Personas and Preferences tabs, so each part of your guidelines has a home the AI can read.
What is the difference between a brand style guide and brand guidelines?+
Brand guidelines are the full picture of a brand, from positioning to voice. A brand style guide (or writing style guide) is the practical subset writers follow: grammar, formatting, structure and words to avoid. In WriteWorks the style guide lives in the Preferences tab as style preferences and topics to avoid.
How do I get AI to follow my brand guidelines?+
Give the AI your guidelines every time it writes, not just once. WriteWorks does this automatically: the brand profile, including your style preferences and topics to avoid, is passed to the AI whenever the platform writes for that brand, so you do not have to paste your guidelines into each prompt.
Can I upload my existing brand book?+
Yes. Upload it as a PDF, Word, Markdown or TXT document in the knowledge area. WriteWorks extracts the text, shares it with your team, and the content editor and Ask AI can both read it. Copy the rules that matter most into the Preferences tab too, so they are applied as structured guidance on every draft.
How are brand guidelines different from brand voice?+
Brand voice describes how the brand sounds. Brand guidelines, in the practical sense used here, are the rules writers follow: style preferences, formatting and topics to avoid. WriteWorks holds both in the Brand Hub, with voice in the Identity and Tone tabs and rules in Preferences.
Explore more
Keep exploring
Related solutions, adjacent use cases, and platform features.
Make your brand guidelines the rules AI writes to
Store your style preferences and topics to avoid in the Brand Hub, and WriteWorks applies them to every draft it writes for your brand.