Based on what buyers actually ask
Auto-generated tagsFeatureAI-powered
Automated brand research
Brand research that starts from your domain
Setting up a brand profile should not take a week of workshops. Enter your domain and WriteWorks analyses your website, drafts your brand profile, finds likely competitors and generates starter prompts, so you review and refine a first version instead of starting from a blank page.
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Google Search Console
Google Analytics 4
Google Ads
Ahrefs
Semrush
DataForSEO
Firecrawl
Tavily
Exa
Parallel
G2
WordPress
Webflow
Contentful
Sanity
Payload
BaseHub
Framer
Notion
Gamma
v0
Slack
Linear
Atlassian
Monday.com
Granola
Klaviyo
Customer.io
OpenAI Ads
Claude and MCP clients The challenge
Why brand research stalls
Blank forms, guessed competitors and research that never reaches tracking.
Brand setup is a blank-page problem
Every new brand, client or market starts with the same empty form: what the brand does, who it is for and who it competes with. Filling it in properly takes hours most teams do not have.
Competitor lists are guesswork
Teams usually list the competitors they know about. The brands actually competing for the same searches and AI answers are often different.
Research is disconnected from tracking
Brand research sits in a document, while AI visibility tracking needs prompts, regions and competitors configured separately. The two rarely match.
Answers shift week to week
The same buyer question returns a different set of sources each week, so a one-off audit is stale before the fix ships.
The solution
How automated brand research works
From domain to reviewed profile, competitors and prompts.
WriteWorks reads your homepage and key pages, identifies your category and market, and extracts your key capabilities and unique selling point. You review the drafted category, target market, core problem solved, USP and seed keywords before continuing.
WriteWorks looks for the brands that overlap with you in search, cross-referencing organic competitor data, search result overlap and topical similarity, then suggests competitors for you to keep or drop.
Once the profile and competitors are confirmed, you choose regions and WriteWorks generates starter prompts to track, so your research feeds AI visibility tracking from day one.
Customer story
How teams are winning AI search
From invisibility to category dominance across every major answer engine.
“Before WriteWorks, our content landed and disappeared. Now every asset ships citation-ready, gets cited across the engines our buyers ask, and ties back to the loop. It's the first time we've measured AI search as a real channel.”
EM
Capabilities
Brand research capabilities
What WriteWorks drafts from your website.
Website analysis
Homepage and key pages read to identify category, product type and market.
Drafted brand profile
Category, target market, core problem solved, USP and seed keywords for review.
Competitor discovery
Suggested competitors based on search overlap and topical similarity.
Region selection
Pick the markets you want to track.
Starter prompts
Prompts generated from your profile, ready to review and track.
Business research
Research a company from its domain in organisation setup: industry, audience, voice, values, products and USPs.
Time savings
What changes with automated research
Setup starts from a draft, not a blank page.
TaskBeforeWith WriteWorksTime saved
Draft a brand profileWorkshop and blank formDrafted from your domainSetup time
Build a competitor listNames from memorySuggested from search overlapResearch time
Set up AI visibility trackingConfigure prompts by handStarter prompts generatedSetup time
Included
What's included
Every step of automated brand research.
Website analysis from your domain
Drafted category, target market, core problem and USP
Seed keywords you can edit before saving
Competitor discovery and selection
Region selection and starter prompt generation
Business research from a domain in organisation setup
Built for
Who it's for
Anyone setting up a brand, client or market.
Agencies
Stand up a profile for a new client brand from its domain, then refine it with the client.
Marketing teams
Get a structured view of how your site presents the brand, and who you compete with, in one pass.
Founders
Go from a domain to a tracked brand without writing a positioning document first.
Featured story
Fhresh
“WriteWorks turned AI search from a black box into our most measurable channel. We can show the board how we're cited, our share of voice, and how sentiment is trending, across every engine.”
Read the full story20+
Markets tracked
Sentiment
Scored on every mention
Board-ready
AI-visibility reporting
FAQ
Frequently asked questions
Everything teams typically ask before getting started.
What is brand research?+
Brand research is the work of understanding how a brand presents itself, who it serves and who it competes with. It usually covers positioning, audience, competitors and how the brand is perceived, and it is the foundation for messaging and content.
What does WriteWorks research from my domain?+
It reads your homepage and key pages to identify your category and market, extract your capabilities and unique selling point, and build seed keywords. It then suggests competitors based on search overlap. Everything is presented as a draft for you to review and edit.
Is this a brand audit?+
It covers the research half of a brand audit: how your site presents the brand and who you compete with. For the other half, how AI engines actually describe you, WriteWorks AI visibility tracking monitors your brand across 10+ AI platforms using the prompts and competitors set up here.
Can I use it as a company research tool for other businesses?+
Business research in organisation setup works from any domain you enter and drafts a summary of the company's industry, audience, voice, values, products and selling points. It is designed for setting up organisations in WriteWorks, and the output should be checked before you rely on it.
Can I change what the AI drafts?+
Yes. Every field is editable during onboarding and afterwards in the Brand Hub, where the AI field assistant can also help you rewrite any of it.
Explore more
Keep exploring
Related solutions, adjacent use cases, and platform features.
Start your brand profile from your domain
Enter your website and WriteWorks drafts your brand profile, suggests competitors and generates starter prompts for you to review.